![]() was a company without a brewery like Clown Shoes. Gregg Berman, the founder of Clown Shoes, put it best when he said that Clown Shoes was a brewery without a home, and Mass Bay Brewing Co. to Clown Shoes Beer? How do you feel that brand fits in the portfolio with Harpoon and UFO? What do you think drew Mass Bay Brewing Co. Our canning line, for example, is in Boston, and our 22-oz bottling line is in Windsor. For the most part, we brew all beers in both locations, with some key exceptions. ![]() Boston produces approximately two-thirds of the production, and Windsor, Vt., makes up the remaining third. We make and sell it all with around 300 total employees between two breweries. We sold about 185,000 barrels in 2017 - that’s for Harpoon and UFO only - throughout 27 states and Puerto Rico. Maybe we can just briefly go over how big Harpoon Brewery is today? Can you throw some stats at us? Hey Al, first off, thanks for taking the time. ZIEMANN HOLVRIEKA wants a creative craft brewery to experiment with its Omnium brewhouse. Marzi, who started at the brewery as a delivery driver and climbed the ranks over the past 25-plus years, kindly obliged. So, what do all of these business moves have in common? The ability to share the Harpoon experience - as an employee, as a business partner, as a subsidiary and as the consumer.Īll of this got us thinking: We should probably snag someone at Harpoon to share these wacky connections we are making. Harpoon is a brand known for big fermenters full of classic craft nameplates. Clown Shoes is a small-batch, barrel-aging, state-specific beer brand. It has purchased the progressive brands behind Clown Shoes Beer. It has agreed to contract brew and can for Great Lakes Brewing Co. In the last four years: Mass Bay Brewing has gone employee-owned. Discovering the Harpoon experience at the brewery’s Beer Hall in Boston. (the mothership that owns the Harpoon brand and also UFO Beers) has found some innovative ways to do this. Harpoon’s philosophy: Stick to its core values and increase the experience factor of the brand. Today’s beer marketplace is the fiercest it’s ever been, and elder New England craft beer staples from Smuttynose to Boston Beer have endured financial hardship in the last few years. Looking back, it’s easy to weave a visionary narrative, but the fact is we started off to do something small, in our region.”īut the future could be even more humbling. There were days - particularly in the early nineties - when it didn’t feel at all like we were doing something with staying power. “We had no idea craft beer would become what it has. We didn’t set out to help create a category,” Marzi said. “I think you’ll hear this from a lot of the folks who have been doing this for a while. ![]() Such longevity required a tactical amount of growth - multiple breweries, distribution to 27 states and Puerto Rico, 300 employees, evolving products, big events and even new brands and companies. In 2017, Harpoon ranked as the 16th biggest craft brewer in America and 28th overall. ![]() It’s also Massachusetts’ oldest still operating brewery. Harpoon celebrated its 30-year anniversary in 2016 (a year it produced 198,300 bbls of beer, making it the second-largest brewer in the state behind Boston Beer Co.). It’s a vintage craft brand, especially in the New England region, and has breweries in both Boston and Windsor, Vt. Harpoon Brewery has of lot of experience itself. For us, it’s never been about just one or the other,” explained Al Marzi, Harpoon Brewery’s chief brewing officer. “We’ve stayed true to the idea that was important to us when we launched - that there is something magical when you pair great beer with great people in a great experience. That’s a stat that shows Harpoon beer is meant to be shared. Even today, almost half of Harpoon’s beer goes out packaged on draft. Beer is a celebratory beverage meant to be enjoyed with others - whether you’re rally toasting at a Red Sox game or honoring a powerfully poor showing at a 5 mile race in the Seaport District with proceeds going to ALS Research. That’s the philosophy of Boston-based Harpoon Brewery. Al Marzi, Harpoon Brewery’s chief brewing officer, just chilling.īeer is a great companion.
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